The Glorious Church


Martin Schmaltz's Blog – April 2010 Archive (1)

The Viral Gospel

We have entered a transition phase of business marketing and advertising. There is this shift from interruption tactics to a more organic form. The day of mass TV ads, full-page magazine spreads, billboards, radio spots and direct mail seem to waning in effectives. Why?

• First, we are so inundated with these ads: we begin to block them.

• Second, many have become irritated with these unsolicited interruptions of our valuable time.

In short, the interruption marketing… Continue

Added by Martin Schmaltz on April 26, 2010 at 11:58am — 4 Comments

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