Martin Schmaltz's Blog – April 2012 Archive (2)

What is the goal of the effective communicator ~ provocation! It is to challenge the status quo of groupthink. It is to call into question the tribal norms. To provoke is "to arouse to a feeling or action, to stir up purposely, to provide the needed stimulus." The effective communicator challenges our paradigm, stirs emotions, stimulating us to do something about what we have heard.



Think of a speech…

What is the goal of the effective communicator ~ provocation! It is to challenge the status quo of groupthink. It is to call into question the tribal norms. To provoke is "to arouse to a feeling or action, to stir up purposely, to provide the needed stimulus." The effective communicator challenges our paradigm, stirs emotions, stimulating us to do something about what we have heard.



Think of a speech…