We have entered a transition phase of business marketing and advertising. There is this shift from interruption tactics to a more organic form. The day of mass TV ads, full-page magazine spreads, billboards, radio spots and direct mail seem to waning in effectives. Why?
• First, we are so inundated with these ads: we begin to block them.
• Second, many have become irritated with these unsolicited interruptions of our valuable time.
In short, the interruption marketing… Continue